According to Hinge Marketing Consulting Agency, strategic marketing is the use of various marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage. Strategic marketing targets high-level considerations such as which markets to target, which services to offer, and how to price and promote them.
The Strategic Marketing Program is an educational program designed to equip students with the knowledge and skills necessary to develop and implement effective marketing strategies that contribute to achieving organizational goals and increasing competitiveness in the market. This program focuses on studying marketing concepts and their strategic applications in various business contexts.
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